Agencja


Foundry is a furniture label which made its debut in IMM Cologne 2010. As a producer, Foundry works closely with new, up-and-coming designers from around the world, translating their inspirations into reality. The diversity in creative talents fused with time- honored skills of East Asian artisans, result in the collection of witty, yet aesthetically refined design products of timeless appeal. Foundry believes that luxury is defined by the solace and intuitive harmony that a piece of furniture offers. This is grounded in craftsmanship and materials chosen for their longevity in quality. Crafted with meticulous pride, each piece is intended to be a lifelong companion with a character and soul. It is Foundry’s intention that each piece from the collection can be passed on for generations, to be current even in the context of tomorrow.

Designer/entrepreneur Felix Low started Urban Foundry in 2003. Initially, the company designed, manufactured and retailed its high quality and versatile contemporary furniture. It also collaborated with Singapore-based architects to develop new projects. The company began by producing furniture designed by an in-house design team and subsequently collaborated with Singapore-based architects to develop new projects. Having achieved the goals set over the initial six years, Felix felt it was time to set his sights higher and expand the distribution beyond Singapore. Felix wanted to develop a new collection based on an entirely different concept. This was the beginning of Foundry. Singapore has historically been a gateway between the world and Southeast Asia from the days it began as a trading port for the East India Company about two centuries ago to present, where it has risen to become a major transportation and financial hub of Southeast Asia. Beneath its ultra-modern and white-washed facade, traditions and old practices still abound if one only knew where to look.

Remembering ones roots sets the premise behind the evolution of the company, to become a bridge between the world of contemporary design and East Asian craftsmanship. A supporter of understated elegance and pared-down simplicity, Felix believes in the unwavering devotion to details and started looking at the possibility of working with people who share this philosophy. This led to a conversation with the members of Outofstock in 2009, and subsequently, more designers were added to the fold.

http://www.foundrycollection.com/

Singapur